HEALTHY DENTAL: RELAXA

HEALTHY DENTAL: RELAXA

Care For Your Teeth With Ease

Care For Your Teeth
With Ease

Care For Your Teeth With Ease

Healthcare

Healthcare

Healthcare

Healthcare

B2C Product

B2C Product

B2C Product

B2C Product

Business Strategy

Business Strategy

Business Strategy

Business Strategy

I designed an ecosystem to alleviate dental anxiety by integrating pre-visit preparation, real-time communication, and immersive mixed reality. I led the design through research, iteration, and prototyping, thinking outside the box to explore both practical and speculative solutions.

CROSS TEAMS

TIMELINE

MY ROLE

TOOLS

Business Ops

Office Management

Patient Care Coordinator

September 2023 —
May 2024

September 2023
— May 2024

September 2023 —
May 2024

Product Designer

Product Design & Research

— User Research,
Visual Design, Prototyping

— User Research,
Visual Design

Figma & Figjam

Figma Tools

Adobe CC

Protopie

SOLUTIONS

SOLUTIONS

SOLUTIONS

SOLUTIONS

Relaxa: A Comprehensive System for Reducing Dental Anxiety

Relaxa represents my approach to transforming the dental experience for anxious patients and improving communication for dental professionals. It includes three key solutions: the Nibble app, the Relaxa Curve alert bell, and MR Goggles, each designed to enhance different stages of the dental visit.

Simple, Everyday Solution

Nibble: An app designed to enhance the dental appointment experience and streamline aftercare.

Physical, cost-effective

A communication tool that allows patients to signal discomfort or anxiety during dental procedures.

Speculative

MR Goggles: Immersive mixed reality goggles designed to distract and calm patients during treatments.

Skip to solutions ↓

IMPACT

IMPACT

IMPACT

IMPACT

Transforming experience for 200+ patients a day

Transforming experience for 200+ patients a day

Collaborated with Healthy Dental Clinic to implement the initial rollout of the Relaxa System, improving the dental experience for over 200 patients daily. The project received recognition as an award-winning design and was presented with AIGA NY↗.

PROBLEM SPACE

PROBLEM SPACE

PROBLEM SPACE

PROBLEM SPACE

Over 75% adults have anxiety visiting the dentist*

Over 75% adults have anxiety visiting the dentist*

*According to a 2022 report from the National Library of Medicine

Dental care, while essential for overall health, is often a source of anxiety for many. It is a fear often rooted in traumatic childhood experiences, but there are many other reasons that contribute to this issue. Despite its prevalence, it is a topic rarely gets public attention.

A BUSINESS OPPORTUNITY

A BUSINESS OPPORTUNITY

A BUSINESS OPPORTUNITY

A BUSINESS OPPORTUNITY

How might we employ trauma-informed design practices to craft an empowering, mind-easing dental experience?

PROCESS

PROCESS

PROCESS

PROCESS

UNDERSTAND BOTH SIDES

Gaining Real-World Insights By Shadowing Dentist

Co-design sessions bring designers, stakeholders, and users together, promoting collaboration and shared understanding. These interactive workshops help ensure that solutions are creative, user-centered, and aligned with both user needs and practical realities.

COMPETITOR ANALYSIS

Many dental clinics claim this, but the reality is...

  • Inconsistent Execution: Solutions designed to alleviate dental anxiety often underperform, leading to disappointing experiences, such as headphones that do not stay on properly.

  • Effective Care Practices: Clinics that demonstrate care, like having a comforting pet, significantly relax patients by acknowledging and addressing their anxiety.

QUALITATIVE USER INTERVIEWS

Unlocking Insights Through In-Depth Interviews

I interviewed among three user targets that I discovered in MY secondary research to find out factors that influence their donation and the channels they use when they decide on which organization to donate.

PARTICIPANTS

10

TYPE

6 Patients

6 Patients

1 Dental Office Owner

1 Office Owner

3 Dental Workers

3 Dental Workers

TYPE

40-60 min

Patients Yearn For Resource and Acknowledgement

Dental anxiety, a psychological issue driven by uncertainty and perceived risks, starts well before and extends long after the dental procedure itself.

Patients Yearn For Resource and Acknowledgement

Dental anxiety, a psychological issue driven by uncertainty and perceived risks, starts well before and extends long after the dental procedure itself.

Patients Yearn For Resource and Acknowledgement

Dental anxiety, a psychological issue driven by uncertainty and perceived risks, starts well before and extends long after the dental procedure itself.

Patients Yearn For Resource and Acknowledgement

Dental anxiety, a psychological issue driven by uncertainty and perceived risks, starts well before and extends long after the dental procedure itself.

Communication Got (Literal) Barriers in Dental Care

Communication Got (Literal) Barriers in Dental Care

Communication Got (Literal) Barriers in Dental Care

Communication Got (Literal) Barriers in Dental Care

Positive Reinforcement Encourages Healthy Cycle

Positive Reinforcement Encourages Healthy Cycle

Positive Reinforcement Encourages Healthy Cycle

Positive Reinforcement Encourages Healthy Cycle

DESIGN SOLUTIONS

DESIGN SOLUTIONS

DESIGN SOLUTIONS

DESIGN SOLUTIONS

A patient-centered, business-oriented system that is both practical and innovative in reducing anxiety effectively.

ONBOARDING

Personalized Care, Easier Connection

Create a personalized profile in our app to tailor each dental visit to your specific needs, directly influencing your dentist's approach.

pREPARATION

Informed Preparation, Enhanced Comfort

Access detailed dentist profiles and procedure overviews, along with office-specific anxiety relief options, to fully prepare and ease your mind before appointments.

DURING PROCEDURE

Streamlined Check-In, Empowered Care

View estimated wait times and utilize an alert bell during procedures to communicate directly with your dentist, enhancing control and comfort throughout your visit.

rEVIEW & SHARE

Share Your Smile Journey

Evaluate your dentist and the procedure, then share your experience to help others make informed decisions about their dental care.

LOOKING FORWARD

Post-Procedure Summary and Prevention Tools

Receive a detailed summary of your appointment, including prescriptions and aftercare instructions, and access preventive resources like guided brushing games to maintain optimal dental health.

Speculative MR Goggles

Goggles that blend real-time treatment updates with entertainment using mixed reality

The googles help patients understand the procedure and build trust with their medical provider through a displayed countdown timer. An immersive meditation journey also offers a serene escape.

View Demo

TAKEAWAY

TAKEAWAY

TAKEAWAY

TAKEAWAY

Co-creating Solutions With Target Audience

Co-design sessions bring designers, stakeholders, and users together, promoting collaboration and shared understanding. These interactive workshops help ensure that solutions are creative, user-centered, and aligned with both user needs and practical realities.

OTHER PROJECTS

OTHER PROJECTS

OTHER PROJECTS

OTHER PROJECTS

01

Farther Finance

02

Healthy Dental

3 months sprints

Finance Ed

03

Deloitte Digital

Mobile app

User Research

Rapid Prototyping

04

Branding Work

9 months sprints

Fintech Web APP

01

Farther Finance

B2B, B2C

Product Design

Cross Functional Team

Avg. 2 / 3 months

12 weekly sprints

02

Healthy Dental

Mobile/Web apps

Design systems

Wireframing

Avg. 1 / 2 months

8 weekly sprints

03

Deloitte Digital

Art direction

Wireframing

Responsive design

Avg. 1 / 2 weeks

2 weekly sprints

04

Branding Work

Pitch deck design

Social media

Email design

01

Farther Finance

02

Healthy Dental

3 months sprints

Finance Ed

03

Deloitte Digital

Mobile app

User Research

Rapid Prototyping

04

Branding Work

9 months sprints

Fintech Web APP

01

Farther Finance

B2B, B2C

Product Design

Cross Functional Team

Avg. 2 / 3 months

12 weekly sprints

02

Healthy Dental

Mobile/Web apps

Design systems

Wireframing

Avg. 1 / 2 months

8 weekly sprints

03

Deloitte Digital

Art direction

Wireframing

Responsive design

Avg. 1 / 2 weeks

2 weekly sprints

04

Branding Work

Pitch deck design

Social media

Email design